Demonic media changes and B2B insights

this is gonna be just absolutely demonic it's gonna be unstoppable so I'm so excited I'm so pumped I'm so jazzed I'm so grooved to be sharing it all with you and what is it it's just my perspective on life

it's my way to stay corresponded with all of you guys in the business community and especially back home in Atlanta.

I have a lot to share with you I have a lot to talk with you about because the way that we're using media is changing in super interesting ways I much like Matthew McConaughey in order to move forward

You have to move back. Old Matty McG wasn't just funnin'. He wasn't just telling comforting lies for the sake of the camera. Yes, he was selling Lincolns. Can't lie to you about that, but he was also telling hard truths about the way that this life is structured. So I spent...

a little time looking back at my own writings. Back in the day I had a blog called Stereo Zeitgeist. How do you spell it? Had that problem over and over again and that's never changed, you know. Coming up with stuff to write, you really go through it when it comes to naming. I'd say naming things is about 30% of the

And really, that statement is probably a good sign of cognitive decline of a nation. When naming things as 30% of the work means that you're filled up on whatever it is we're talking about. But however, with that being said, folks...

I went back at my old stuff, Stereo Zeitgeist, and this is a great music blog. And this is why naming things doesn't really represent the end of human potential. Stereo Zeitgeist was a great blog that I wrote about music and culture and creativity. And I found that I was really fascinated with the way things were changing.

LinkedIn users. You know, when I was younger, I used to spend more time paying attention to my youth, what kids were doing, how we were whether we were putting on the zoom or not or adopting it. Now I think about the world of B2B marketing. LinkedIn is doing a lot of having a lot of success with short form.

I'm not sure whether LinkedIn having success with short form is a good thing or not. Does this mean that people are looking to work? You know, but kind of makes sense because B2B is all about making what you're cooking.

And I think that a lot of what makes you good at that short form video content is it's got to be native to you. You have to have seen a lot of it and have an overview of it and have a sense of the rhythm. And yeah, you can sit in front of a camera and start training TikToks, but it won't be the same as if you just watch that platform. Now, what's interesting is LinkedIn is going to develop its own culture. I can promise you and guarantee it.

video uploads are growing clips are growing even faster LinkedIn's becoming more and more of a thing that you watch

and it's the same shit you've been selling. B2B and B2C are becoming more alike. The B2B started selling so much B2C that of course we got to start using it

So what are you going to do when you're at LinkedIn except watch video? It's just faster. Don't take your skill at video for granted. Hey, y'all, you get in the dojo. Think about those guys that get their arms and hands chopped off. It's not always the rookie.

that chops their finger off. Sometimes it's the master that takes the blade for granted. My productivity went up so freaking much when I turned on my video in a new town. Got all my pieces and parts. Video isn't just being photogenic. Video is technical, okay?

Video is technical. It's wires. It's data. It's information. It's workflow. It's making sure that an idea that's in one place can get to the next, that it can get from off your camera and into your screen, baby. When I can do that, it's big. And when I can do that, it's great.

And I'm really working to get away from sales calls. I talk to people on social media. And if you're on LinkedIn, please talk to me. Be a little patient with me. It might take me a day or two to get on LinkedIn. But LinkedIn's where I want to be. It's such a great community. I know if I say the word LinkedIn a lot, it'll get there.

been thinking about my own content making process. Now there's always stakeholders, wanna be ready for the stakeholders. It's never one person making the decision. And you can actually bond with somebody really well. And this is a big mistake that we made.

Well, it's never a mistake to bond with somebody, but from a, from a pure business perspective, there are inarticulate uses of time, right? So today's business owners do their own research. And it's important to remember that your buyer is not just one person. It's a lot of people got a lot of decision makers.

They might be on a committee. Think about winning a committee. They're going to look at content. They're going to compare options. And they actually, you might not know the buying patterns of everybody that makes a purchase. So for that reason, you're going to need to adapt to the entire lid. You're going to need to make the content and the insights. And you can say, get on a call, bro. All you want. By the way,

Don't be in the wrong business model for get on a call, bro. We burnt so much time getting on a call with people who had to report to a committee. If you've got a report to a committee, don't get on a call with me. Let's just talk. I'll give you the information. And if you need to win over your boss, we do PDFs that are just tailored for that, you know. But I can't do it all. We try to give webinars, videos, white papers.

social media, I mean, you name it. And that way you can see it all. Because instead of it being like a cold calling, we really want to think of it as consulting where everybody that's in the company and has a stake understands what we do. And really the answer is anything. We help you communicate your ideas. We help you make a mind map.

turn the mind map into a script turn the script into a podcast turn the podcast into video turn the video into ads turn the ads into feedback turn the feedback into new ideas you know and make that something that a community can get involved with suddenly you're not working at all because the people are making the mind map the mind maps making the script you know scripts becoming a podcast

The podcast is becoming a video and it's just happening over and over. Right? Yeah. So really think of yourself as not the hard sale or whatever because people will hard pitch themselves with whatever and I tell people if someone hesitates, just tell them good luck. And then if you really want to be spiteful, check back with them.

If you telling them what you're doing and they're not ready to get on board with whatever, well, they've got to figure it out for themselves. You want to have that digital engagement like a wall. There's always something you can listen to. There's always something you can watch. There's always something you can read. But, you know,

Hopefully it's all entertaining. It adds to your quality of life. I really want to add to your quality of life with anything that I'm doing. Innovation does not always happen online. I run into so many great online B2B sales or whatever. They hit me with the bill at the end. Buddy, I'm not paying that for a software tool. I'm not going to tell you what I'm paying for software, but it's not that much.

All innovation doesn't happen online. If you've got an offline business, you've got to think accordingly. There are groups across the country that are really helping neighborhoods build their economic spirit and their creative spirit together.

i'm from atlanta and we have a little five points neighborhood and it's basically one of the last neighborhoods fighting off gentrification this is a bohemian cultural district and they give grants and grassroots initiatives uh leverage grants and grassroots initiatives um these guys are part of the main street network they did a thing where they offered grants to local artists to create and share

art with the public. They had a grant. GM was a corporate sponsor. They made an art market. They made a performance. I know a lot of neighborhoods talk about wanting to have corporate sponsors. They want to have big grants. I hear about that all the time where I'm at now. But we're doing that kind of relationship building in Atlanta. And it coincides. It can interrelate with.

your regular culture in your city. People think, oh, will a homeless person show up and ruin this whole thing? Your regular street life is gonna give you headaches.

you're gonna have to think about consciously about how you make constructions, how you make media, who's there to watch things. This is all stuff that you're gonna have to think about, but getting those grants like we've seen from Main Street America, it's not impossible. And the walls in Five Points are really speaking the history. We got a mural.

from Mr. Totem, renowned graffiti artist, which is at one of the big Little Five Points storefronts. You can see Mr. Totem. Let's see.

and this is from rough draft atlanta and this is the peace wall redux memorial this is um there's a painting of einstein there's um the city and if you go and you look at atlanta art tours

they actually look at this stuff in more depth and detail. It's so sick. Wow. I'm on a mission here. Anyway, creative expression can energize your businesses. It can draw foot traffic. It can build pride in your community.

It can reinforce your district's identity. These are small retailers. These are arts venues. They're galleries. They're breweries. They're jewelry shops. They are places that are really making it up through having united expression and making a lot of volume. And these kinds of stories really highlight the power of keeping it local as a strategy for economic growth. And this isn't just about...

GM pitching in once in a while. This is really about the people giving support. This is about the neighborhood giving support, right? There's money out there. There's money out there. There's money out there. The billionaire companies, the race for even more content isn't gonna go away.

It's going independent. You know, Hollywood is slowing down. But however, Hollywood shouldn't be counted out either. Netflix is looking for indie programming. Amazon Prime is looking for indie programming. Disney is looking for indie programming. Even if you don't have time to do this all the time yourself, find people who are thinking about it, talking about it, working about it.

We've got a digital film jam coming up in a couple of weeks, and you can be a part of a community of filmmakers right now as you go and you network and you go live your life. Don't count California out, by the way. California approved 48 film projects, including 43 independent features for their latest tax credit round. Their tax credit pool has almost doubled

If California falls through in the race for film investment, it won't be through a fault of its own. They're really feeling those spurs. You know what I mean? And there is confidence in the future. There's confidence in local businesses. The small business confidence improved in May.

NFIB's optimism index is up 3.98.8%. First increase since late last year, according to Reuters. You know, we thought we were on the edge of the trade apocalypse. Obviously, there's just going to be really hard times for a lot of our small businesses.

If you're doing import-export, if you're doing jewelry, if you're selling stuff from China, your business is very much up in the air. You have to really think about digital, really making experience marketing, really thinking about working with other people who can monetize your space. Look for creative ways to monetize your space, and if you've got a creative specialist who can help monetize your space, hey, that's really awesome.

Big brands rolling out grants to local businesses. They are doing it. eBay, $50,000, $10,000 grants. Progressive, DoorDash, Jobber. These grants are really just crumbs in the face of how much they are making from these changes. But they want to show for many, many reasons. There are much to details.

that they're working with local small businesses. And you wanna be a part of that. Because a lot of people just assume that they are not qualified, that they are not up to it, that it's not gonna come their way. And let me tell you, just individually and collaboratively as a neighborhood, you can definitely put those big grants.

tick social commerce as well. They're doing shock locally made, um, storytelling, community pride, video content in app sales for independent sellers. If you've wondered where TikTok is going next, they're really investing in the local economy more than the algorithm. And it's pretty smart because these are some of the smartest people in the country. Ha ha.

but it's true. Demand for high ticket B2B is still high. You've got to be smart in this world. You've got to be able to separate big talk and hype from something that's really real. And as long as there's a need for human convenience, I really feel like what I do, you know, that digital supply chain, digital real estate, maybe strategy with AI is the best way to put it.

Haven't deployed any major AI projects yet, and I don't really sell, but in terms of consulting, I'll consult with you. I'll tell you how close something is to game time for just absolutely sure. And you can definitely make work easier right now.

the consulting market is $371 billion. So believe you me, if something shrinks, something grows, there's room for you right now. If you are good, if you want to consult, there's literally

hundreds of billions of dollars. There's a billion dollars per person out here. Who's in the top 5%. Who's a change maker.

buddy, I'll work till they drag me away until they lock us out and say you can't work anymore. It comes. I'll just work for myself more and more. I think that's what it is. That's what it means when you're using technology to solve your problems.

especially when it comes to digital publishing. I can tell you for sure what my clients have got going, and this gets me in the room all the time. God, if everything's going to shit around me,

i can always say honey here's how my clients are doing hell yeah what a flex anyway growing appetite for big tech growing appetite for

Using software tools like Notion professionally. Yeah, you can use Notion professionally. Using Airtable professionally. Yeah, you can use Airtable professionally. For making a website. Yeah, making a great website. Why not make the best website on the planet right now? What about any of this stuff? You can still do it.

I want people to know who I am and care about it. This is why we, I mean, I've spent a lot of my time talking about this just being fully well-rounded.

Automation just seeps in everywhere, gets in through the cracks. I think it might get through the cracks of podcasting a little bit too, but just won't, you won't, I don't know. What am I saying?

hate sounding cringe about AI, hate sounding cringe about storytelling and humanity. When I started getting into that as copywriting, it was just something cool. Human behavior was just a cool hobby. It was a spin on my business as a writer and then gradually over time,

human behavior became my business human behavior started eating my ass up for breakfast it started eating me alive and soon human behavior became a cry for help I started like I said as a kid doing a live journal page about fucking

content marketing dude music and but not just the business of it but the business being a side a side note to discovering its history and its humanity and its interests um i don't know who's interested in a paper magazine about gary halbert i don't know if i but definitely the life i live deserves that kind of cool retrospective

as much as Time Magazine had, and that's gonna happen. Podcasting is no longer niche. Podcasting is like a video. Once your Joe Rogan people started getting into podcasting, now they've got content they wanna see, and there's now cultures, there's subcultures, there's countercultures, and right now the Democrats are scrambling their asses off

Looking for a Democrat Joe Rogan Joe Rogan, you know You just have to have these dumb guys in your political party Democrats used to have tons of dumb guys used to have the Kansas City Mafia You think Elizabeth Warren would have coexisted with the Kansas City Mafia? however, of course

the work of humanity is the work of re-examining your old ties looking at them to preserve them or to learn from them or to exceed beyond them this also means podcast ad spending is going up video podcast spending is going up live stream spending is going up

and there are audio ads. If you're willing to listen to an ad that's so personalized to you, praise God, you can, you know, it's great if you're willing to listen to an ad. If you love a person so much, could you imagine your friend asking you to listen to a fucking ad for them? You'd chokeslam them. You'd give them the pedigree. You'd give them the Stone Cold Stunner.

you'd give them boom but now we're doing it in that way right